The Real Estate Agent's Marketing Toolkit: Listings, Open Houses, and Follow-Up

by Kincaid and Le Companies LLC

The average real estate agent spends $1,200-$2,500 per month on marketing and cannot tell you what is working. They run Facebook ads because someone told them to. They post on Instagram without a strategy. They buy Zillow leads at $50-200 per lead and close fewer than 3% of them. They do open houses but collect names on a paper sign-in sheet that goes into a drawer.