The Complete Landing Page Optimization Guide: Headlines, CTAs, and A/B Tests

by Kincaid and Le Companies LLC

Here is the uncomfortable truth about landing pages: the average conversion rate across all industries is 2.35%. That means for every 100 visitors, 97 leave without taking action. The top 10% of landing pages convert at 11.45% or higher. The difference between 2% and 11% is not luck, budget, or traffic quality. It is optimization.