The Complete Influencer Collaboration Toolkit: Contracts, Briefs, and Reports

by Kincaid and Le Companies LLC

Influencer marketing generates $5.78 for every $1 spent on average. But most brands lose money on influencer partnerships because they approach them without structure, clear expectations, or proper contracts. They DM an influencer, agree on a vague "post about our product," send free stuff, and hope for the best. That is not a strategy. That is wishful thinking.