Google Analytics 4 Mastery: Setup, Reports, and Data-Driven Decisions
by Kincaid and Le Companies LLC
Google Analytics 4 is not an upgrade to Universal Analytics. It is a completely different platform built on a completely different data model. If you are still thinking in terms of sessions, bounce rates, and pageviews, you are thinking in the old paradigm. GA4 thinks in events, engagement, and user journeys.
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