The Franchise Evaluation Toolkit: Due Diligence Before You Buy

by Kincaid and Le Companies LLC

A franchise is a licensing agreement. You are paying for the right to use someone else's brand, systems, and supply chains in exchange for upfront fees and ongoing royalties. When it works, a franchise provides a proven playbook, brand recognition, and operational support that dramatically reduces the risk of starting from scratch. When it does not work, you are locked into a contract paying royalties on a system that is not generating enough revenue to support you and your family.