The Digital Marketing Audit Checklist: 200+ Points to Evaluate Any Business

by Kincaid and Le Companies LLC

Most businesses waste 30-50% of their marketing budget on activities that produce little or no return. They do not know this because they have never systematically evaluated what is working and what is not. A marketing audit is not about finding problems for the sake of finding problems. It is about identifying the specific changes that will produce the biggest improvement in results with the least effort.