The Client Retention Playbook: Keep Customers Coming Back

by Kincaid and Le Companies LLC

| Metric | Industry Average | |--------|-----------------| | Cost to acquire a new customer vs. retain existing | 5-7x more expensive | | Probability of selling to existing customer | 60-70% | | Probability of selling to new prospect | 5-20% | | Revenue increase from 5% retention improvement | 25-95% | | Existing customers spend vs. new customers | 67% more on average |