Brands receive hundreds of collaboration pitches per week. Most get deleted without being opened. The ones that land on the shortlist have one thing in common: a polished, data-driven media kit that answers every question a brand manager has before they even ask it.
Your media kit is your resume, your portfolio, and your sales pitch in one document. If you're pitching brands without one, you're leaving money on the table.
**Your name or brand name.** Big. Clear. Memorable.
**A professional headshot or brand photo.** Not a selfie. Not a screenshot from a video. A clean, well-lit image that brands feel comfortable associating with their products.
**Your bio in 2-3 sentences.** Who you are, what you create, who your audience is. Be specific. "I create honest skincare reviews for millennial women navigating their 30s" is infinitely better than "lifestyle and beauty content creator."
**Your social media handles and follower counts.** Every active platform, current numbers.
This is the page brands actually care about. Include:
**Where to find this data:** Instagram Insights, TikTok Analytics, YouTube Studio, and third-party tools like HypeAuditor or Social Blade.
**Critical note:** Brands verify these numbers. Never inflate them. Getting caught means you're permanently blacklisted — not just with that brand, but across the industry. Brand managers talk to each other.
Follower count means nothing without engagement. Include:
**Context matters:** A 3% engagement rate on 50K followers is better than 0.5% on 500K. Brands know this. Present your engagement proudly if it's strong.
Show 3-5 of your best pieces of content. Include:
If you've done brand deals before, list them:
**No past brand deals?** Feature your best organic content that demonstrates your ability to showcase products naturally.
Be transparent about what you offer and what it costs:
| Service | Platform | Rate |
|---------|----------|------|
| Feed post | Instagram | $XXX |
| Reel (30-60 sec) | Instagram | $XXX |
| Story series (3-5 frames) | Instagram | $XXX |
| Short-form video | TikTok | $XXX |
| Long-form video | YouTube | $XXX |
| Blog post | Your website | $XXX |
| Bundle (multi-platform) | All | $XXX |
**Pricing guidance for 2026:**
Include a note: "Rates are starting points. Custom packages available for long-term partnerships."
Our [influencer and creator business templates](https://kincaidandle.com/catalog) include media kit templates, rate card calculators, brand pitch email scripts, and collaboration tracking spreadsheets.
Available at [kincaidandle.com/catalog](https://kincaidandle.com/catalog) and [our Gumroad store](https://lunamaile.gumroad.com).
A professional media kit won't guarantee brand deals — but not having one almost guarantees you won't get them.
*Kincaid and Le Companies LLC*