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How to Create a Social Media Content Calendar (With Free Template Ideas)

Posting consistently on social media is the #1 factor in growing your audience. A content calendar makes consistency automatic.

What to Include

  • Platform (Instagram, Twitter, LinkedIn, etc.)
  • Post date and time
  • Content type (image, video, carousel, text)
  • Caption and hashtags
  • Link to track

    • Best Posting Frequencies

  • **Instagram**: 3-5x per week
  • **Twitter/X**: 1-3x per day
  • **LinkedIn**: 3-5x per week
  • **TikTok**: 1-3x per day

    • Content Pillars

    Pick 3-5 themes and rotate between them. Examples: educational, behind-the-scenes, testimonials, tips, promotional.

    Get Our Templates

    Our [social media pack collection](https://kincaidandle.com/catalog?category=Social+Media) includes ready-to-use content calendars and post templates.

    *Kincaid and Le Companies LLC*

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